It's not the spoon
that
bends
Jose Suaid
Creative Director
Skol
Klos
Integrated Campaign
Skol is the biggest beer brand in Brazil, but at the same time, it is one of the most hated brands on the internet.
So to calm down hater’s hearts, we decided to launch a brand "new" beer: KLØS.
Cannes Lions - Shortlist / Creative Strategy
Effie Awards - Bronze / Social Media
Always
Under
Constrution